…”I always thought I was a liberal but I came up terribly surprised when I found I was a right wing conservative extremist…I have always listened to every human being I’ve ever met about how I should feel. But this so-called new liberal group… they never listen to your point of view and they make a decision as to what you think and they’re articulate enough and in control of enough of the press to force that image out for the average person.” – John Wayne
According to John Nolte at Breitbart News…
Even before this catastrophic Labor Day weekend is factored in (more on this below), the domestic 2017 box office is in hideous shape. This year is –6.3% behind 2016 and continues to fall behind 2015, 2013, and 2012.
If you figure in inflation, those numbers are even worse. For example, in 2012 the average ticket cost $7.96. Today it is almost a full dollar more at $8.89. Yeah, things are that bad and will look even worse on Tuesday.
With no apparent faith in their own product, this is the first Labor Day in 25 years where a new title has not been released on more than 1,000 screens. Over this weekend last year, the box office hauled in nearly $130 million. This year will do about a third of that.
Summer attendance is at a 25-year low.
The summer box office is down a whopping –16% compared to 2016.
Can a handful of titles — It, Kingsman 2, Bladerunner 2, Thor 3, Justice League, Star Wars 8 — save an entire year? Doubtful. Pull out of a dive? Maybe. Still, we are talking about only six big titles over four months, which is about on par with last year’s Passengers, Rogue One, Doctor Strange, Fantastic Beasts, Inferno, Sully, and Magnificent Seven.
Hollywood has had bad years before and it was not the end of the world. This year feels different, like we have crossed a Rubicon. Investors appear to agree.
We begin with the fact that some 15 years ago, the movie business stopped being a growth business. While revenues have increased a bit, admissions have remained stagnant. Those revenues were boosted through premium priced gimmicks like 3D and Imax.
One can argue that the worldwide box office has opened up considerably, and while true, entry into that market is an insanely expensive gamble, meaning a CGI’d frachise film, a $250-$350 million entrance fee when you account for production and promotion costs. Moreover, after exhibitors take their cut, a movie has to gross a little more than twice its budget just to break even. So if you spend $250 million and your worldwide gross is $550 million, you are still on the bubble.
China, which accounts for the most international growth of late, takes a whopping 75 cents of every box office dollar, and look at how much international revenue comes from a partner that eats up three-quarters of the pie. Yes, the international box office might be up a tick, but I doubt it’s ahead of inflation.
Anyway, that is just a summary of the lay of the land. Hollywood’s fundamental problems are much deeper and fall into three categories: product, ideas, and customer service.
A quality product, like a tasty burger, is the golden goose that keeps laying the golden egg. Great ideas, like iPads and iPhones, are the golden geese that keep laying those golden eggs. Great customer service — well, you get the idea. And Hollywood’s biggest problem right now, it’s most fundamental problem, is…
Outside of low-budget horror, today’s movie biz is only about insanely expensive franchises, which is fine, if you have enough of them. What happened this year and last, unlike any other years I’m aware of, is the death of a whole bunch of golden geese:
Straight up bombs include Alien, Transformers, Cars, Smurfs, Resident Evil, Underworld, Wimpy Kid, Xander Cage, Nut Job, Independence Day, Ice Age, Ninja Turtles, Divergent, Huntsman, Alice in Wonderland, Inferno (DaVinci Code), and Jack Reacher.
Underperformers include Pirates, Kong/Godzilla, Planet of the Apes, Star Trek, and X-Men.
Add to this an entire genre: the comedy, an area in which Hollywood painted itself into a corner primarily with raunchy titles aimed at teens. Casualties include Baywatch, Snatched, Fist Fight, Rough Night, Ghostbusters, The Boss, Why Him?, Neighbors, Barbershop, Dirty Grandpa, and Zoolander 2.
Dead golden geese. Pillars removed.
But this happens. Customers grow bored. Things wear out. And this is where ideas are supposed to come into play, because ideas breed more golden geese.
The longstanding joke that Hollywood is officially out of ideas is no longer funny. Here is a list of the new ideas, the potential new franchises, that died in the crib: The Mummy, The Emoji Movie, the poorly titled Captain Underpants: The First Epic Movie, The Dark Tower, Valerian, King Arthur.
I do not know of a single new franchise successfully launched this year, and last year there were only three to four: Deadpool, Suicide Squad, Doctor Strange, and Fantastic Beasts.
A handful of new franchises compared to somewhere around 20 lost and/or were severely wounded.
You do the math.
The thing is, not only has Hollywood run out of ideas, their chosen Political Ideology of Liberalism and their penchant for championing it in their movies has succeeded in driving their customer base away.
The Hollywood “Elite” on the Left of the Political Spectrum who voted for Hillary Clinton to be our next President of the United States of America, continue in public to show their hindquarters, while throwing the longest temper tantrum that the world has ever seen over the results of an American Presidential Election, that happened almost five months ago. These self-proclaimed activists, are making a lie out of the claim that they have made for years that they are the most tolerant…and “gifted” among us.
In fact, these sore losers remind me of the hysterically sobbing children that you hear in every Walmart across the country.
It’s not that those children are crying because they are physically hurt. Just like these Hollywood Liberals, they’re crying because they did not get their way.
This epic meltdown by those who are paid handsomely to entertain us is a direct result of an isolated ignorance of average Americans’ desire to rid ourselves of those in the Halls of Power who told us repeatedly that they knew what was best for us and “who we were”, while their actual mission was to turn America into a Third-World Barrio in their quest to make us a Socialist Paradise.
All during the Presidential Campaign, the Democratic Party, along with those in “Showbiz”, through their minions in the Main Stream Media, assured us that it was a foregone conclusion that Hillary Clinton would be our 45th president.
There is a reason for that.
The Liberal Elite have always believed that our country revolves around the big metropolitan areas in the Northeast and in California. They have always looked down their noses at what they derisively call “Flyover Country”, the same area that many of us call the Heartland of America or simply “home”.
Just like their fellow Modern American Liberals who run Democratic Party, the disconnected “dancing monkeys” in Tinsel Town and the Big Apple, like the mentally deranged Kathy Griffin, who now says that she does not regret staging a photograph of her holding a replica of the severed head of the President of the United States of America, never saw Trump’s victory coming.
At this point, all their incessant national temper tantrum is doing, is making them look like fools, as evidenced by this summer’s box office returns.
As I have written before, I don’t remember any of us average Americans asking them for their opinion as to how we should vote, do you?
Their own haughtiness and super-sized egos have cost the Hollywood Liberal Hierarchy untold millions of dollars by allowing their own preconceived prejudices about average Americans and our “lack of intelligence” to drive a wedge between them and American Moviegoers.
There is an old adage that warns “Do not bite the hand that feeds you.”
Hollywood not only bit the hands of average American Moviegoers in America’s heartland, it gnawed on them for almost a decade.
And now, those smug Liberals in Hollywood are finding out that another old adage is true…
Payback’s a b!tch.
Until He Comes,