As I mentioned in a post about the Google Stadia a few days ago, Google has a reputation for not supporting its products. This is creating damage to its brand, as more and more users expect poor to no support from Google after a product is launched, followed by a discontinuation:
It’s only April, and 2019 has already been an absolutely brutal year for Google’s product portfolio. The Chromecast Audio was discontinued January 11. YouTube annotations were removed and deleted January 15. Google Fiber packed up and left a Fiber city on February 8. Android Things dropped IoT support on February 13. Google’s laptop and tablet division was reportedly slashed on March 12. Google Allo shut down on March 13. The “Spotlight Stories” VR studio closed its doors on March 14. The goo.gl URL shortener was cut off from new users on March 30. Gmail’s IFTTT support stopped working March 31.
And today, April 2, we’re having a Google Funeral double-header: both Google+ (for consumers) and Google Inbox are being laid to rest. Later this year, Google Hangouts “Classic” will start to wind down, and somehow also scheduled for 2019 is Google Music’s “migration” to YouTube Music, with the Google service being put on death row sometime afterward.
We are 91 days into the year, and so far, Google is racking up an unprecedented body count. If we just take the official shutdown dates that have already occurred in 2019, a Google-branded product, feature, or service has died, on average, about every nine days.
I think we’re seeing a lot of the consequences of Google’s damaged brand in the recent Google Stadia launch. A game streaming platform from one of the world’s largest Internet companies should be grounds for excitement, but instead, the baggage of the Google brand has people asking if they can trust the service to stay running.
Yikes. Kotaku is totally justified to ask a question like this, but to have one of your new executives face questions of “When will your new product shut down?” must be embarrassing for Google.