Captain Marvel is the latest Disney property that seems headed for disaster after a full-throated embrace of extreme left-wing politics:
I previously wrote how Brie Larson is a huge gamble for Disney and Kevin Feige – especially following the failure of Star Wars: The Last Jedi – and now the Captain Marvel movie looks to be in big, big trouble, unfortunately.
Back in January, following the NCAA trailer, it was reported that Captain Marvel was projected to have a massive $160 million opening weekend with some estimates even offering $180 million.
However, the bad news for Kevin Feige and Captain Marvel is that those projections have now dropped upwards of $80 million (note: article has been updated to reflect million and not percent), as it is reported the flick may only open around $100 million.
The latest projections come from Deadline, with the site offering Captain Marvel will now open in line with other Marvel origin films, but won’t come anywhere near Black Panther‘s $202 million. Interestingly enough, further evidence Captain Marvel is not as highly regarded among fans comes from the fact that Black Panther supporters have not supported the Captain Marvel gofundme to get girls to go see the movie.
There is also a huge problem with Brie Larson who has been spinning Captain Marvel as a feminist movie, essentially isolating the audience, and she even recently came out against white males for some reason. I’m actually surprised and disappointed in Kevin Feige that he is allowing Larson to destroy the MCU audience, and that Disney and CEO Bob Iger haven’t learned anything from Star Wars. It’s never a good thing to split the audience or insult them. Do they not want white males to go see the movie?
The author of this piece raises a great point. Why is this happening again, so soon after the disastrous failure of Solo? Hasn’t the movie industry learned anything?
The common thread linking both Solo and Captain Marvel is that both properties are owned by Disney, which has been increasingly trying to reinvent itself as a “woke” company, and producing disastrous results over and over.
Disney owns many venerable and valuable media properties. One of these is ESPN, which is struggling with declining viewership. The company has also been trying its best to inject leftist politics into its sports shows, with disastrous results:
Disney CEO Bob Iger admitted that ESPN has become overly political.
When asked by The Hollywood Reporter in a new interview published Thursday how the sports network has changed over the past year, Iger said that the network is working on reeling in its politics and focusing on sports.
“There’s been a big debate about whether ESPN should be focused more on what happens on the field of sport than what happens in terms of where sports is societally or politically,” Iger said.
Iger then explained that its new president, Jimmy Pitaro, who replaced longtime executive John Skipper in March, is working towards refocusing the network. Skipper shocked the media industry by leaving ESPN last year when a drug dealer attempted to extort him by using his cocaine habit against him. Prior to his sudden exit, Skipper was reguarly accused of making ESPN a left-leaning network.
“Jimmy felt that the pendulum may have swung a little bit too far away from the field. And I happen to believe he was right,” Iger told the magazine. “He has brought back some balance.”
Author Clay Travis, a frequent critic of ESPN, regularly referred to Hill and Michael Smith’s now-defunct, urban version network’s flagship “Sportscenter” as “WokeCenter” because the show regularly touched on politics.
Most of you no doubt recall the fiasco with the Star Wars movie Solo, which also imploded due to the injection of left wing politics into a series that had never been about such things, as discussed by kingsjester. The movie bombed badly enough that Disney cancelled a planned Boba Fett film.
Now, the same thing is happening again with Captain Marvel. The leadup to the film’s release is mirroring that of the release of Solo. First, Disney has been promoting the movie as a “woke” film, with the leading actress Brie Larson specifically saying that her role as Captain Marvel is “political activism.” She has also said she’s tired of being interviewed by “white dudes.”
These statements made by Larson had a predictable effect, and created a huge backlash from Marvel fans, who are tired of having social justice whackjobs trying to hijack their hobby to use as a vehicle for left wing politics. At about the same time, projections for the movie were quietly downgraded, as noted in the top excerpt.
Rather than learn from Solo, supporters of the film have lashed out with the usual insults, calling the fans toxic sexists, misogynists, etc. This is very similar to the buildup to Solo, and my suspicion is we will see Captain Marvel underperform. The downgrades of the projections is Disney trying to sneakily redefine success despite the falling prospects for the film.
I believe what’s going on at Disney is probably coming from the executive level, at this point. I could see ESPN and even Solo being strategic errors from giving too much power to SJWs within the company, but now everything that caused Solo to implode is starting to happen with Captain Marvel.
I have to assume that someone at Disney, probably Bob Iger, has made the decision to try to use the company as a vehicle to push his personal politics. The common thread linking ESPN, Star Wars, and the Marvel Cinematic Universe is that they are all broadly popular media properties with gigantic “built in” audiences who are thought to be willing to watch whatever programming or films these properties produce, without regard to content or quality.
It is difficult to see how Disney’s most popular and mainstream properties could all “coincidentally” be taking hard left turns without direction from upper management. In spite of their dramatic failures with ESPN and Solo, Disney seems to have decided to try pushing politics yet again. I don’t expect the outcomes to be any different this time.