Clay Travis is one of my favorite sportswriters, largely because he does “straight talk” about how politics has mixed with sports and what the consequences of it have been, something the far left media almost never does.
In his current mailbag post, he has some great stuff about Kaepernick and also about Twitter social justice warriors:
I’ve made the argument before that I believe Kaepernick’s protest helped to swing the states of Pennsylvania, Michigan, Wisconsin, and Ohio strongly into Trump’s column because the people he persuaded to flip from Barack Obama to him were mostly white, older men who were football fans and saw in Kaepernick’s protest a sign that their America was dying.
But if you look at all of these data points, I think it’s clear that Kaepernick himself is the only beneficiary of his protest. NFL ratings last night were down another 8% off opening night from last season. Combining that with the year before Kaepernick protested, overall opening night ratings are now down from a 2015 Steelers-Patriots 17.7 rating to a 13.4 last night. (2016 was a 16.5 for Panthers-Broncos and Chiefs-Pats last year was a 14.6). So every year has been a decline since the protest began. And we’re now down nearly 25% from the TV ratings pre-protest.
I just don’t see how the protest isn’t a massive part of the reason ratings are down here and I don’t even understand how that’s a remotely controversial position to have.
And, by the way, the wildest thing about all of this is if you point out all of these ratings declines and say your hypothesis is it’s related to Kap’s politics, far left wingers lose their minds and refuse to accept it as a possibility at all.
Maybe it’s all just a coincidence that ratings are down nearly 25% since Kaepernick started his protest, but doesn’t that seem incredibly coincidental?
Here are a couple of facts for you: only 20% of Americans have Twitter accounts.
Of the 20% who do have Twitter accounts, I would bet half of those people don’t interact very often on social media. That means 10% of Americans, and that’s being very generous, are active on Twitter. Probably 3% of Americans are highly active there.
So when the media or companies reference social media or use it to gauge the decisions they are making, how representative is Twitter of real life?
I think it’s not very representative at all.
Consider buying Travis’ new book coming out in a couple of weeks, Republicans Buy Sneakers Too: How the Left is Ruining Sports With Politics. I am not being paid to plug the book, I just like Travis and his work.