The social justice warriors keep trying to use entertainment and business to cram their extremist values down peoples’ throats, and it always ends up the same way – with profitable enterprises destroyed and beloved franchises ruined. To no one’s surprise, the idiots who have injected radical politics into benign entertainment like Star Wars have totally ruined it:
The second weekend of “Solo: A Star Wars Story,” which tells the story of the rebellious pilot’s youth, made an estimated $29.3 million in North America, according to the studio. That’s a drop of roughly 65% from its first weekend’s three-day total of $84.4 million.
So far the film has brought in $264.2 million globally.
“Solo’s” drop this weekend is a major concern since there was virtually no big competition.
The film’s journey forward at the box office is only going to get more difficult with a big June on the horizon. The next three weekends include debuts of “Ocean’s 8,” Pixar’s “Incredibles 2” and “Jurassic World: Fallen Kingdom.”
Jeff Bock, senior box office analyst at Exhibitor Relations, told CNNMoney earlier this week that he thinks it’ll be difficult for the film to break even with its production costs, which reportedly totaled $250 million, not including marketing and distribution.
While its box office haul is by no means meager, it’s a disappointing performance for an installment in one of America’s best-loved franchises.
Bock expects “Solo” to earn less than $450 million during its entire run in theaters. By comparison, the last two “Star Wars” releases raked in more than $1 billion each.