The service never really took off, but it has been around longer than Facebook. The service will shutter at the end of June and everything will be moved over to their bright, shiny new service Mix.com:
Founded in November 2001, StumbleUpon offers a simple way to discover sites on the web: create an account, input some information about yourself, and hit the “stumble” button to see a random webpage that matches your interests.
Now, after 16 years of helping people explore the web, StumbleUpon is going kaput on June 30.
“Since starting SU the number of people with internet access has grown nearly 10x, and mobile phones and social media have changed our lives,” StumbleUpon Co-Founder Garrett Camp wrote in a Wednesday blog post. “The number of platforms to share or host content has increased significantly, yet we still need better tools to help us filter through the exploding amount of content on the web, and find signal within the noise.”
News of the shutdown isn’t too much of a shock given that Camp in 2015 introduced a new content discovery platform called Mix.com. Now, Camp says StumbleUpon accounts will be transitioned to Mix “over the next couple months.”
“I have personally clicked the stumble button hundreds of thousands of times, and learned a lot in the process,” Camp wrote. “But it’s now time to focus on the future, and create the next discovery platform that will uncover hidden gems we would never think to search for.”
Existing StumbleUpon users can register for Mix “with a few clicks,” then easily import their favorites, interests, and tags.