Yet another business has decided to virtue signal and leave its core consumer base out in the cold:
Dick’s Sporting Goods is taking a further step to advocate for gun control, part of a rapid transition for the retailer that’s also a major vendor of firearms in the U.S.
The company has retained Glover Park Group to lobby congress on the matter, according to a disclosure form filed in late April. The move is unusual in the retail sector, where few brands tackle such politically charged issues for fear it will turn off customers.
After changing the company’s stance on guns, Stack vowed to be become an advocate and visited Washington in March to meet with members of Congress. That included being hosted by Sen. Dianne Feinstein, D-Calif., who has been a gun-control advocate for decades.
Stack’s push on gun control comes as the business his father founded faces difficulties. The stock has fallen about 38 percent in the past 12 months as the retailer faces increasing competition from Amazon.com and suppliers, such as Nike, that are generating more revenue through their own stores and websites. Ending the sales of some guns will also hurt revenue.
If I had to guess, Stack has probably given up on saving his company and has decided instead to spend the company’s last few months or years of existence crusading and virtue signalling for social justice.