The problem with trying to appease people who make a hobby or even a living out of being perpetually offended is that you can never appease them faster than they can find things to be offended about, since their hobby or livelihood depends on it:
Eatery Yellow Fever, which has as its motto “asian bowls for your soul,” opened its latest locale Wednesday at the new Whole Foods 365 in Long Beach, and the name rubbed some shoppers the wrong way.
“I was shocked. I find it offensive,” Brin Inks told CBS2 News, adding the name “is basically suggesting that — a sexual connotation towards Asians.”
The reaction was similar on social media, with one person tweeting, “Well, I guess Whole Foods is out of the closet with their racist Asian fetish.”
Another retweet of 365’s photo read, “Today in ‘bad product ideas.’”
Owner Kelly him has run other Yellow Fever locations in Venice and Torrance for years. In fact, CBS2 News featured Kim and her Venice location earlier this month, after the restaurant announced it was going cashless. She said she didn’t face any blowback until she partnered with Whole Foods.
“We’ve been in business for four-and-a-half years; any backlash or any negativity has been almost none,” said Kim.
If you watch the video at the link, the owner Kelly Kim is female and appears to be ethnically Asian. It’s also unsurprising the restaurant began having problems after forming the partnership with Whole Foods, since Whole Foods is heavily geared toward serving social justice warriors who are shopping for virtue more than they are shopping for food.