Ace Hardware has reversed its decision to pull ads from Fox News host Laura Ingraham’s show the Ingraham Angle and announced Friday it would resume advertising on the program.
An Ace Hardware spokesperson told the Wrap last week that the company would pull its ads from Ingraham’s show after gun control activist David Hogg called for advertisers to boycott the program.
But a company spokesperson confirmed with The Hill Friday that Ace Hardware had backtracked on its decision to pull ads and apologized for the “incomplete information” the company had at the time of the initial announcement.
“The information we had at the time of the initial request was incomplete and we apologize for that,” an Ace Hardware spokeswoman said in an emailed statement.
“Advertising on any network or show is in no way an endorsement from Ace of the content contained or spoken within that program. We appreciate the different points of view from our customers, and believe people should be treated with respect and civility,” the spokeswoman added. “At this time, we have not altered our current media schedule; however, we regularly review our media strategy.”
Fox News also confirmed that Ace Hardware resumed its advertising on the Ingraham Angle.
Ingraham welcomed the news Friday, tweeting her support for the company in response to a tweet from Tea Party Patriots co-founder Jenny Beth Martin.
We love @AceHardware! We’re buying a wheel barrow and other gardening tools at @AceHardware this weekend. https://t.co/UqzOiZji0B
Ace Hardware is the first company to resume advertising after they and dozens of other advertisers pulled advertising from Ingraham’s show on Fox.