Sparta Report

The Cancer of Social Justice Continues Devouring US Institutions

One of my long-running themes has been that social justice is a revenue killer for American businesses. Because I believe that most of the big business-owning American elite are either left-wing progressives or are easily intimidated by said progressives, many of them cave easily to extremist political activists who want to see their businesses more explicitly politicized.

And we continue to see the financial consequences for these businesses as a result:

Massive layoffs, a cancerous fake news crisis, and the humiliating (and expensive) implosion of its digital platform, appear to be the least of CNN’s problems. Because on top of all that, when compared to last year, the far-left cable channel has lost -30 percent of its primetime viewers and -23 percent of its total day viewers.
The viewership problems for the anti-Trump outlet are breathtaking, especially when compared to its competition. Throughout the week of February 5, CNN could only scrape together an average 674,000 total day viewers. During the all-important primetime hours, CNN averaged only 888,000 viewers.

Those numbers not only put CNN in last place behind MSNBC and Fox News, it puts the 24/7 Trump-hating channel in last place by a country mile.

In total day, the openly left-wing MSNBC averaged 972,000 viewers (compared to CNN’s paltry 674,000). Fox News, however, nearly beat both CNN and MSNBC combined with 1.529 million average viewers.

The so-called mainstream media abandoned all pretenses of objectivity and jumped on the “impeach Trump” train from day 1 of his presidency, devoting themselves 24/7 to monsterizing him and ruining his presidency.

To no one’s surprise, anyone who wasn’t a rabid social justice warrior has been tuning them out. Only 674,000 people in the entire US population of 320 million people watch CNN every day.

This is why the media is becoming more and more irrelevant. No one except a tiny minority of extremists even pays any attention to them anymore.

The Olympics, which decided this was a great year to focus on social justice issues and praising North Korea, is also losing viewership:

With 19.3 million watching on NBC, NBC Sports Network and streaming in total audience delivery, last night’s Olympics barely was basically even with Valentine’s Day’s all-time low for the 2018 games so far. Cutting into any minor celebration the Comcast-owned net might get out of being up 0.5%, all those Day 6 official competition platforms put together last night was still down over 15% from the first Thursday of Sochi 2014 – which was only seen on NBC in primetime.

Putting up NBC 2018 against the broadcast-only coverage of February 13, 2014’s XXII Winter Games and things start to really sting. Last night’s primetime featuring Mikaela Shiffrin and Nathan Chen in PyeongChang dropped a hard 29% in sets of eyeballs.

I wonder why average Americans are tuning out?

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