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Libs Like Brands That Take A Political Stand

I was surfing the Internet from the shithole (NOTE 1) of an office I have and came across an interesting article on Target Marketing titled 82% of Liberals Like Brands With Their Politics. The gist of the story is that liberals buy products from companies they believe have their same views on political isses while conservatives are much less concerned.

About 78 percent of self-described liberals expect brands to take political stands, “while conservatives are indifferent” with 52 percent wanting marketers to support their politics

The article mentioned an ad run by Smirnoff Vokda which got quite a bit of attention. The good people at the Huffington Post wrote that Smirnoff Vodka Hilariously Trolls Trump With New Bus Stop Ad

[A Smirnoff Vodka] spokeswoman didn’t comment on how the company might react to backlash from Trump supporters. Instead, she gave HuffPost this official statement:

“Smirnoff has been made in America for more than eight decades. The recent interest in American-made products created the perfect opportunity to reinforce that fact and the brand’s roots in Russia ― with a wink and nod to current affairs.”

Your move, comrade Trump.

I’m sure Smirnoff sold a lot of vodka to liberals believing Smirnoff is on their side in the resistance. I just thought it was a cute ad and worth a chuckle. I have no clue whether executives at Smirnoff have any political leanings but I find it very scary that liberals form conclusions about the politics of a company based on their public face.

Here’s a clue for all the liberals reading the Sparta Report — companies are out to sell you stuff and if they think you’ll buy more stuff by pandering to your feelings, they’re going to do it. In some instances, “they” also might mean it where “they” is often the CEO plus whoever is responsible for directing messages in your general direction.

One of the commenters to the Target Marketing article mentioned a transgender lawsuit against Cabela’s as potentially a reason for not shopping there. I hadn’t heard about it so I looked it up. Long story short, a transgender person is suing Cabela’s for discrimination under the American with Disabilities Act (ADA). The ADA specifically excludes “transvestism, transsexualism, pedophilia, exhibitionism, voyeurism, gender identity disorders not resulting from physical impairments, or other sexual behavior disorders.”

Someday we might discuss this case further if it moves forward but what I wanted to bring up is that Cabela’s has been sold to Bass Pro Shops. If you’re a liberal, do you now have to avoid Bass Pro Shops as well? Or maybe Bass Pro Shops needs to take to social media and disavow Cabela’s. It must be so confusing to be a liberal these days and try to keep straight who you like and who you don’t!

Also according to the Huffington Post, you shouldn’t have anything to do with Chick-Fil-A, Exxon, Urban Outfitters, the Boy Scouts, the Salvation Army, Purina, and Cracker Barrel if you support LGBT rights. And, of course, you shouldn’t go to WalMart on general principles or Papa Johns to show support for the NFL kneelers. If you are black, MadameNoire suggests you should also be boycotting American Apparel, Koch Industries (Georgia-Pacific brand products such as Angel Soft, Mardi Gras and Dixie), and anything Donald Trump owns and operates. And it goes on and on and on.

I think a huge opportunity for Garmin GPS (NOTE 2) (assuming no one on the left is boycotting them and they’re supporting all the right causes) would be a GPS system that allowed you to filter everything by “Level of Social Concern.” If your gas tank is empty, you could set that to zero and find any gas station regardless of whether they’ve had a recent oil spill or not. A level ten could be that they apologize for the business they’re in and promise to get out as soon as they can. Or maybe you need a hamburger so you put social concern to five so you can feel good that your hamburger is in some way saving the planet. And if McDonalds doesn’t come up, you can always dial down the social concern and then decide whether your desire for a Big Mac trumps the vegan burger joint down the road.

Just another reason I’m glad I’m not a liberal (NOTE 3)

NOTE 1: My office really is a mess.

NOTE 2: Garmin has both an Environmental and Social Responsibility page on their website. They even have a link to a Corporate Responsibility Report. Unfortunately, the link is broken but it’s the thought that counts!

NOTE 3: I was going to say “I’m glad I’m a conservative” but I figured that would trigger too many cementers.

Mark Rosneck

Written by Mark Rosneck

"Vell, Mark's just zis guy, you know?"

As NWC has said -- "Doing the work not even illegal Mexicans would do."

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