Sparta Report

Cousin Brunoetta Unpacks the Hidden Message Embedded in the Subaru Dog Family Commercial

Editors Note: this post was authored by Sparta’s resident SJW, Cousin Brunoetta.

Greetings Sparticles.

Today I will yet again probably waste my time in a vain attempt to re-educate the deplorable dolts who frequent this alleged site into the  right thinking ways of the Revolution.

My #Resistance comrades have insisted I yet again try to persuade you from your well trod path of wrong think.

Today we shall explore all that is wrong using the Subaru commercial embedded below.

Go ahead.

Click and watch.

I will wait patiently for the opportunity to get my kicks as my mentor Rosa Klebb instructed me many years ago.


Now, let us use the presently in vogue Theory of Intersectionality to deconstruct this monstrous piece of capitalist propaganda.

First, notice that the “family” as presented are all “pure-bred.” Obviously a nod to the eugenics tendencies of your orange Hitler’s belief in a master breed.

Second, the commercial is incredibly racist.  The “white dog family.” is presented as natural and the norm instead of reflective of the new reality: a multicultural dog society where all breeds work together and prosper in glorious socialist harmony.

Also, “white” golden retrievers bear an uncanny resemblance to hooded klansmen. All that is missing is the burning cross.

Listen closely and the “barks” sound like the dogs saying “KKK!”

Notice too the overt sexism and male dominance of the spot with Daddy dog driving, compliant Mommy dog sitting obediently in the subservient passenger seat and the child puppies looking to the alpha male for guidance.


Finally the lack of any rainbow flag bumper sticker imagery telegraphs the hetero-normative message that only straight white male-dominated family units are acceptable in this fascist horror show society.

Thank you for your attention comrades!

And here you thought it was just a cute commercial about dogs and cars…

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