Five hundred million is being flushed down the toilet by the NFL and its partners because they would rather throw money away than stop virtue signalling to fellow social justice warriors. These idiots would rather destroy the NFL than crack down on the player protests and upset their SJW social circles:
As Roger Goodell, Jerry Jones, and the NFL engage in an ugly internal fight over the future leadership of the NFL, TV partners at CBS, ESPN, Fox and NBC are staring at their own internal conflicts — namely a substantial decline in NFL ratings that is on pace to cost the four networks up to $500 million in lost revenue.
Already several hundred million in lost revenue has been booked in 2017 and it has the league’s top executives and television partners scrambling to figure out what went wrong. How did a league that was setting ratings records in 2015 suddenly see its audience fall by nearly 20% just two years later.
While much of the attention has focused on the protests, according to ongoing conversations with several people close to the league and its television partners over the past couple of months, the ratings decline that will cost the TV partners up to $500 million can actually be attributed to four primary factors.
The article goes on to talk about these four factors, and mostly continues the attitude of the NFL refusing to acknowledge that the anti-US protests are the primary motivating factor for American TVs being turned off at kickoff. However, the acknowledgement of the protests being a factor is a step forward for the NFL, which has spent much of the 2017 season denying they have anything to do at all with the falling ratings.