Sparta Report

Google’s New Pixel 2 Smartphone is Ridiculously Expensive

In my post yesterday, I mentioned that Google’s new Pixel 2 smartphone had a number of flaws in spite of its excellent camera.

One of those flaws is the ridiculously high prices, and this writer seems to agree:

Google announced some amazing new hardware on Wednesday, but the pricing? Horrendous.

Let’s get one thing clear – I’m a Google fan. I’ve been writing a weekly Google column for several years now and it’s one of the highlights of my week.

So, Wednesday was supposed to be my Christmas. But when the prices were revealed, it felt like my Christmas stocking was behind a layer of bulletproof glass.

The top-of-the-line Pixel 2 is £899. Compare that with the iPhone 8’s biggest configuration, which is only another fifty quid or the Galaxy Note 8 at £869, a full 40 quid cheaper.

Google needed to go in low. And it knows it. The new Google Home Mini is £49. It will ape the runaway success of the Chromecast and Chromecast Audio, which made every telly smart, and bring a Sonos type experience into every room for £30 a pop.

It’s more like the Amazon model – sell devices at little or no profit, but lock customers into its ecosystem and make money from other services.

But for the phones and tablet, they’ve gone the other way – priced it as an Apple product would be priced. And that is pure folly for a brand with only one own-branded device under its belt.

He goes on to say that Google is trying to mimic Apple, to its detriment, and I agree. Apple has spent years building itself as a premium brand, and in buying Apple products you are buying into a whole ecosystem as well as a high level of quality customer service.

Google doesn’t have the same level of prestige attached to it like Apple does, it doesn’t really have an ecosystem yet, and its customer support is notoriously awful on every single one of its products. This makes the high prices for its devices highly questionable at best. I am dubious as to how well the Pixel 2 is going to perform without a price cut.

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