A man named Nick Troller (no, really) was contacted by Manitoba, Canada’s public insurance company telling him that they were revoking his personalized license plate.
Troller keeps it inside a licence plate holder that says: “WE ARE THE BORG. RESISTANCE IS FUTILE.” He says Trekkies will recognize that it’s a reference to the cyborg villains who bellowed “you will be assimilated” on various Star Trek series and movies.
He says strangers have complimented him on the plate and taken photos. “I thought it was funny,” he said.
But Troller got a phone call Wednesday from someone at Manitoba Public Insurance, who he says told him two people had complained that the word “assimilate” is offensive to indigenous people.
The dictionary definitions of assimilate include “to absorb into the cultural tradition of a population or group” and “to take into the mind and thoroughly understand.”
Troller disagrees that it’s offensive.
On Thursday, he was served with a letter that states: “…it has been brought to the attention of this office that the personalized plate ASIMIL8 is considered offensive.” The letter demanded that he “surrender” the plate immediately.
The letter says Troller can either get a new personalized plate or a refund on the $100 charge.