Starbucks CEO Vow to Hire 10,000 Refugees Backfires as Chain is Boycotted

Trigglypuff

Daily Mail

Howard Schultz, the current CEO of Starbucks, is weeks away from stepping down from his role at the giant coffee chain next month.

The move, which was announced in December of last year, comes after his vow to hire thousands refugees in response to President Donald Trump’s first travel ban appeared to hurt customer sentiment and dent their sales.

Trump supporters have called for a boycott of the chain since January 29, when Schultz vowed to hire 10,000 refugees over five years.

In the announcement that he was stepping down, Schultz said he ‘will shift his focus to innovation, design and development of Starbucks Reserve® Roasteries around the world, expansion of the Starbucks Reserve® retail store format and the company’s social impact initiatives’ and ‘focus on Starbucks next wave of retail innovation.’

Schultz has always been vocal about the need for greater sensitivity in balancing profit margins while advancing socio-economic conscientiousness. 

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