Boycott of Ivanka Trump Fashions Morphs into “Buycott”
Contrary to reports that shoppers are avoiding the first daughter’s fashion line to protest her father’s policies, the president of the company says recent sales are among the best in the brand’s history.
Abigail Klem, a former lawyer who has worked at Ivanka Trump HQ since 2013 and took over the role of company president in January, insisted that the brand has experienced a major boost.
“Since the beginning of February, they were some of the best performing weeks in the history of the brand,” explained Klem to Refinery29.com. “For several different retailers Ivanka Trump was a top performer online, and in some of the categories it was the [brand’s] best performance ever.”
In February, it was reported that Trump’s namesake eau de parfum held two top-selling spots on Amazon.com: one for the full-sized bottle, the other a roll-on, which is still out of stock. Current reviews showed that customers were specifically purchasing the fragrance in support of the 35-year-old mother of three.