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SUPER BOWL AD INSANITY – My Audi is a naaaaasty car!

It appears that the smart folks in the ad department at Audi chose poorly when they made a Super Bowl commercial based on the inevitability of Presidentress Hillary Clinton.

This post from the blog The Truth About Cars provides a classic takedown:

The Internet is in the proverbial tizzy about Audi’s “feminist” Super Bowl advertisement, in which the automaker comes out in favor of equal pay for women.

At first blush, the spot seems to be nothing but the usual corporate slacktivism, a feel-good fluff-vertorial making a “brave stand” in support of an issue that was decided long ago. I’m reminded of Joaquin Phoenix’s brilliant portrayal of Commodus in Gladiator, arriving in full armor as soon as he can do so without any risk. “Father, have I missed the battle?” Well, Audi, you’ve missed the war; if there’s a place in the United States where women are actually paid significantly less for doing the same job as men, it’s not evident from what I’m reading.

After watching the one-minute advertisement carefully, however, I understood feminism, or equal pay, is the last thing Audi wants you to take away from it. The message is far subtler, and more powerful, than the dull recitation of the pseudo-progressive catechism droning on in the background. This spot is visual — and as you’ll see below, you can’t understand it until you watch it and see what it’s really telling you.

(The ad video is embedded at the link above the quote).

A personal plea to Sparta at Large:

After my humilating fail at placing a Pussy Hat on a Gorn last week I was to gun-shy to attempt to place one n an Audi.  If there is a cementer out there with the chops to make one I’ll see that it gets honored as the Featured Cement on this post.

 
Bruno Strozek

Written by Bruno Strozek

Bruno Strozek is the author of occasionally semi-coherent piffle and has been a Writer/Editor at Sparta Report since July 2016.

Strozek, along with his alter-egos the decadent, drug-addled Sixties refugee Uncle Bruno and his intolerably feminist SJW Cousin Brunoetta have been riding the not-yet crested wave of deplorability with posts covering politics, sports, entertainment and zombies.

Aptly described as both "hilarious and deeply disturbed" Strozek has enthusiastically embraced the recommendation of the late Raoul Duke that "when the going gets weird the weird turn pro."

Although he has fallen far short of his bucket-list goal of writing for such respectable rags as The National Enquirer and The Weekly World News Strozek is grateful for the opportunity to pen his unhinged screeds at Sparta Report and is constantly amazed and delighted at the reception his pieces receive in the cements.

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