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PRO-ILLEGAL immigration ad airs during SUPER BOWL

Uplifting and patriotic ads are a staple of the Super Bowl, so last night the astonishing cynicism of that 84 Lumber ad really stood out. “Come on, illegal immigrants: Risk your lives, drag yourself across the harshest terrain and endure the most agonizing hardships. We need the cheap labor!”

In the 90-second spot for the construction-materials company, a Latino mother and daughter who are apparently sneaking across the southern border of the U.S. rise in the dark, walk along a barbed-wire fence, clamber aboard the boxcar of a moving train and wade across a river.

 

 

The ad is an unmistakable invitation to lawbreaking from a building-supplies company that, because of the industry it represents, is strongly associated with illegal immigrants. A Pew survey conducted between 2007 and 2012 found that construction was the sector that employed the second-largest number of illegal immigrants, after the service industry.

The guy who made the ad all but admitted the purpose of the ad was to draw illegal immigrants to work for the company. Michael Brunner, the CEO of Brunnerworks, the agency that created the spot, said its purpose was threefold: To generate awareness of the company, create pride in its workforce and fill jobs. “We’ve got over 400 positions that we’re looking to fill at all levels, at all capacities,”

 

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Bruno Strozek

Written by Bruno Strozek

Bruno Strozek is the author of occasionally semi-coherent piffle and has been a Writer/Editor at Sparta Report since July 2016.

Strozek, along with his alter-egos the decadent, drug-addled Sixties refugee Uncle Bruno and his intolerably feminist SJW Cousin Brunoetta have been riding the not-yet crested wave of deplorability with posts covering politics, sports, entertainment and zombies.

Aptly described as both "hilarious and deeply disturbed" Strozek has enthusiastically embraced the recommendation of the late Raoul Duke that "when the going gets weird the weird turn pro."

Although he has fallen far short of his bucket-list goal of writing for such respectable rags as The National Enquirer and The Weekly World News Strozek is grateful for the opportunity to pen his unhinged screeds at Sparta Report and is constantly amazed and delighted at the reception his pieces receive in the cements.

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