A year over year decrease in ratings, continuing is descent into irrelevance:
After initial indicators had the lengthy show off from 2106, time zone adjusted tallies give this year’s Oscars an average 32.9 million viewers. That marks a 4 percent drop in viewership from the prior. Early stats had the show averaging an overnight 22.4 rating among metered market households. (Last year’s, which saw its overnight score (a 23.4 rating), ultimately translate to 34.43 million viewers.) In the key demo of adults 18-49, the show averaged a 9.1 rating — off a more dramatic 14 percent from the 2016 telecast which averaged a 10.5 rating among the advertiser-favored viewers.
Sunday’s Oscar telecast came in at a bloated three hours and 49 minutes, ranking as the longest in 10 years, but only those who stayed up past midnight for the announcement (and re-announcement) of this year’s best picture caught the night’s most memorable moment. The producers for La La Land were interrupted, mid-acceptance speech, when it was revealed that Faye Dunaway and Warren Beatty had named the wrong winner and that Moonlight had actually taken the night’s top honor. No matter how many people watched the show, that will surely linger as the defining point of the 2017 Oscars.
Despite the long running time, there also wasn’t any big dip towards the end. The telecast was relatively steady throughout, pulling the biggest showing during the 9 o’clock ET hour. And, while an audience boost would have really helped the narrative, it is a minor loss. The drop in the demo stings a bit more, as the value of younger viewers (particularly during live, commercial-filled television) remains high.
PricewaterhouseCoopers is in hot water over their bungling of the envelopes:
Brian Cullinan and Martha Ruiz, the partners at PricewaterhouseCoopers who count the votes, establish the winners and place them in sealed envelopes before giving them to the awards presenters, are looking like the ones responsible for the error.
The accountancy firm had previously boasted that their 83-year contract had never come up for tender because they “always” do a good job, it has emerged.
That relationship could be in doubt for the first time after PwC and Academy executives were seen in crisis meetings following the on-stage blunder.
PwC have since released an apology, saying: “The presenters had mistakenly been given the wrong category envelope and when discovered, was immediately corrected. We are currently investigating how this could have happened, and deeply regret that this occurred.”
Playbacks from the ceremony show Cullinan, Ruiz and other behind-the-scenes Oscars staff take to the stage to discuss the mix-up. Producer Fred Berger gamely continued with his speech before admitting defeat: “We lost, by the way”, as stars and crew of La La Land shuffled off the stage and handed their gold statuettes to a jubilant Moonlight team.